Dtkshirt - Nah Tweakin Shirt

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More recently, my team and I found a way to use the Nah Tweakin Shirt Additionally,I will love this Husband Shirt to help restaurants affected by COVID-19. For every shirt sold (they cost $185), we donated $100 to a charitable organization that supported restaurants battered by the pandemic. It’s been four since we launched the very first iteration of the Husband shirt, and I’m still very, very proud. We’ve been able to dress women from all walks of life and from all around the world. The shirt practically has its own personality at this point. There’s something really gratifying about creating a traditional piece of clothing, a classic piece of clothing, that people can wear in a very modern way—because it means it has longevity. And that’s pretty amazing. For her first public appearance with Prince Harry in 2017, Meghan Markle famously manifested her future by wearing an oversize white button down called the “Husband” shirt. Designed by her close friend Misha Nonoo—who, coincidentally, is rumored to have set the couple up—the shirt got the “Markle Sparkle” sheen, a highly coveted phenomenon that occurs after Markle wears a particular designer. Nonoo’s Husband shirt went on backorder almost immediately and has consistently been one of her best-selling items ever since. The iconic basic now comes in a variety of colors, fabrics, sizes, and is even part of her new maternity collection.

In ELLE’s series Clothes of Our Lives, we decode the Nah Tweakin Shirt Additionally,I will love this sartorial choices made by powerful women, and explore how fashion can be used as a tool for communication. Below in her own words, Nonoo (who recently debuted a swimwear capsule collection with Vitamin A and a maternity line for her eponymous label) recalls how her life was turned upside down by a simple white shirt. When a person of note—particularly someone that is so closely associated to myself or to the brand like Meghan is, and it’s well documented that we have a long, enduring, and very close friendship—wears your design, there’s an almost instant shift in interest and sales. Her platform gave a great level of awareness to our brand and our mission. I think that’s just a natural phenomenon that occurs when you are fortunate enough to have a like-minded person publicize your collection, like Meghan has done with the Husband shirt. People buy the original in white, and then come back for more in different colors because they love it so much. The shirt has taken on a life of its own at this point—becoming a very important and meaningful piece not just for me, but in other peoples’ lives.

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