Buy this shirt: https://dtkshirt.com/product/keith-palau-three-racha-hot-hip-hop-crew-3racha-shirt/
The Husband shirt was borne from the Keith Palau Three Racha Hot Hip Hop Crew 3Racha Shirt in other words I will buy this sense that you always want to wear an item from a significant other to feel close to them. I love wearing stuff from my husband’s closet because there’s really nothing sexier than borrowing from the boys. About five ago, I went to the mannequin and tailored a shirt from an existing collection to be oversized in certain places. It took at least a couple of weeks to finish—from my initial idea of draping it to creating a muslin—and part of what made the project extra special was the fact that it was an amalgamation of a few different parts. The studs on the prototype shirt actually came from a piece of footwear that I designed for a collaboration a few prior. It’s funny how sometimes the best things in life happen when you build upon something that’s already there.
As a designer, I’m always creating new things, so it can be hard to predict which pieces will gain traction and when. The fact that I loved this concept of a “borrowed” shirt so much (and that I identified with the Keith Palau Three Racha Hot Hip Hop Crew 3Racha Shirt in other words I will buy this woman who was going to wear it) should have been a dead giveaway that it would be popular. But in hindsight I had no idea. We launched the Husband shirt in September of 2016 as part of a larger collection called The Easy Eight. All my friends and family loved the idea—and its tongue in cheek name. My president at the time and I had a bet as to what would be the most popular piece. I said something else, but he bet on the Husband shirt. He was right, of course. From the start it was one of our most sold items, because everyone needs a good white button down. The studs make it sexy, almost like a piece of jewelry, and the oversize cuffs mean it can be worn in multiple ways. Tuck it in, or wear it with jeans. It’s very flexible. The Husband shirt now comes in a lot of colors, patterns, and fabrics. We have organic cotton and linen. We have various stripes and solid colors. We’ve done embroidered versions. You can even send it as a gift with somebody else’s monogrammed initials on it. There’s so many ways to personalize the shirt, and it’ll continue to be there for people who have grown to love it over the .
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